Image SEO
Optimizing images on your website for search engine visibility, including alt text, file names, compression, and lazy loading.
Understanding Image SEO
Image SEO is the practice of optimizing images on your website to improve their visibility in search engine image results and to enhance overall page SEO. Key image optimization techniques include: using descriptive, keyword-rich file names, writing meaningful alt text for accessibility and SEO, compressing images to reduce file size without losing quality, using modern formats (WebP, AVIF) for better compression, implementing lazy loading for below-the-fold images, specifying image dimensions to prevent layout shifts (CLS), adding images to your XML sitemap, and using responsive images with srcset for different screen sizes. Well-optimized images improve page speed, accessibility, user engagement, and can drive significant traffic from Google Images.
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Core Web Vitals
A set of three metrics that measure real-world user experience: loading speed (LCP), interactivity (INP), and visual stability (CLS).
Alt Text
Descriptive text added to HTML image tags that describes the image content for search engines and accessibility.
Page Speed
How quickly a web page loads and becomes interactive, measured by metrics like LCP, FCP, and Time to Interactive.
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