Click-Through Rate
The percentage of users who click on your search result after seeing it, calculated as clicks divided by impressions.
Understanding Click-Through Rate
Click-through rate (CTR) in SEO context is the percentage of users who click on your search result after seeing it in the SERPs. It is calculated by dividing the number of clicks by the number of impressions (times your result was shown) and multiplying by 100. For example, if your page appears 1,000 times and receives 50 clicks, your CTR is 5%. Average CTR varies significantly by position: position 1 averages about 28% CTR, position 2 about 15%, and position 10 about 2.5%. Improving CTR involves writing compelling title tags and meta descriptions, using structured data for rich results, and matching search intent. A higher CTR can indirectly improve rankings as it signals to search engines that your result is relevant.
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Meta Description
An HTML tag that provides a brief summary of a page, displayed as the snippet in search results.
Title Tag
The HTML title element that defines a page's title, displayed in search results and browser tabs.
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than paid advertisements.
SERP
Search Engine Results Page — the page displayed by a search engine in response to a user query.
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